TOYOTA: WE HELPED ONE OF THE WORLD’S LARGEST AGENCIES SPEAK MOTOCROSS
Saatchi and Saatchi, the global ad agency for Toyota, approached us to help market the Toyota Tundra as the official truck of Supercross. We remembered Toyota was one of the original sponsors of Supercross in the late 1970’s.
“THE ORIGINAL OFFICIAL TRUCK OF SUPERCROSS” became the headline, and a retro motocross theme shaped the whole campaign. We produced the ad, and Saatchi and Saatchi ran with the whole concept by building an amazing heritage-themed fan experience at the races. Consumers loved it, and we started seeing a whole bunch of Tundras at the local motocross tracks.